Wired has run an AP Newswire story on its blog talking about the future of RFID chips, and some of the potential downsides of them.
A seamless, global network of electronic “sniffers” will scan radio tags in myriad public settings, identifying people and their tastes instantly so that customized ads, “live spam,” may be beamed at them.
Further:
By placing sniffers in strategic areas, companies can invisibly “rifle through people’s pockets, purses, suitcases, briefcases, luggage – and possibly their kitchens and bedrooms – anytime of the day or night,” says Rasch, now managing director of technology at FTI Consulting Inc., a Baltimore-based company.
There are some serious considerations to these points and the several others made the article ( read the full article here). But between that future where these things are more integrated and now lies several opportunities for businesses to contemplate the use of these technologies outside their current mainstay of supply chain empowerment. The article has several ideas for consideration. Do any strike YOUR fancy?
No Comments Yet